Thanks in part to an extremely strong brand identity, Charcoal Companion's sales increased by 37% the first year and experienced double digit growth in subsequent years. Our 15-year relationship includes the package design for over 100 barbecue tools, flavored wood chips and barbecue sauce packages, as well as catalogs and trade publication advertisements. The Charcoal Companion "look" is now so familiar to consumers that the company's comprehensive product line has expanded and is now available in stores ranging from Costco and Target to Macy's and Williams Sonoma.